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Frequently Asked Questions

Q. 1)    Part 2 Marketing Audit Criteria Ratings Pts This criterion is linked to a Learning Outcome Market Segmentation, Targeting, and Positioning 40 pts Full Marks 0 pts No Marks 40 pts This criterion is linked to a Learning Outcome Product Strategy 40 pts Full Marks 0 pts No Marks 40 pts This criterion is linked to a Learning Outcome Pricing Strategy 20 pts Full Marks 0 pts No Marks 20 pts This criterion is linked to a Learning Outcome Promotion Strategy 50 pts Full Marks 0 pts No Marks 50 pts This criterion is linked to a Learning Outcome Distribution Strategy 20 pts Full Marks 0 pts No Marks 20 pts This criterion is linked to a Learning Outcome Concluding Comments 20 pts Full Marks 0 pts No Marks 20 pts This criterion is linked to a Learning Outcome Overall Writing 10 pts Full Marks 0 pts No Marks 10 pts Total Points: 200

Q. 2)    What are the key factors that influence market segmentation in your chosen industry? How can effective targeting and positioning impact a brand's success?

Q. 3)    How does your company’s product strategy align with consumer needs and market trends? What product features differentiate it from competitors?

Q. 4)    What pricing strategy does your company use, and how does it reflect the brand's value proposition? How does it impact customer perception?

Q. 5)    How does your company’s promotion strategy effectively communicate the brand’s message to its target audience? What methods are most effective?

Q. 6)    What distribution channels are being used for your product? How do these channels ensure accessibility for customers?

Q. 7)    Based on the marketing audit, what are the key recommendations for improving the overall marketing strategy?

Q. 8)    How would you assess the overall clarity and coherence of the marketing audit report? Does it communicate key insights effectively?

Q. 9)    What strategies does your company use to engage customers, and how does this affect brand loyalty?

Q. 10)    How does your company utilize digital marketing techniques such as social media, SEO, or content marketing to enhance brand visibility and customer acquisition?

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